![]() Ive was dispirited with Apple's leadership and soon started thinking of leaving the company. In 1996, Apple's industrial design director Robert Brunner left the company, and was replaced by 29-year-old Jony Ive, who inherited the financially troubled company's award-winning design team. The engineering and design teams had less than a year to deliver a saleable product. ![]() The planned consumer-oriented desktop computer became the iMac it would be inexpensive and would prioritize easy Internet connectivity. Jobs planned to reduce Apple's computer offerings, which were confusing and extensive, to four products: a laptop and desktop model each for professionals and consumers. Upon his return to Apple, Jobs streamlined the company, returning Apple to profitability by cost-cutting but the company still needed new hit products. Jobs returned to Apple as an advisor but the company's board of directors dismissed CEO Gil Amelio on July 9, 1997, and Jobs replaced him as interim CEO. Apple also acquired NeXT's operating system NeXTSTEP, which would become the foundation for Apple's next-generation operating system Mac OS X. In December 1996, Apple purchased the computer maker NeXT, whose founder Steve Jobs returned to Apple, the company he had co-founded and then was ousted from. Apple's sales were compromised by licensed Mac systems that undercut and out-performed Apple's own products being unable to compete in the sector and to quickly distribute its products, Apple entirely pulled out of the low-cost computer market. At the end of 1997, the company was selling 1.8 million Macs per year, in comparison with 4.5 million two years earlier. ![]() In the late 1990s, Apple Computer was experiencing severe financial difficulties. The G3-based series of iMac models was replaced by a G4-powered successor, and the iMac G3's role in education markets was replaced by the eMac. Other computers and consumer products appropriated the translucent plastic look, leading to legal action from Apple. The iMac is credited with saving Apple from financial ruin, and for turning computers from niche, technical products to mass-consumer fashion. The original model was revised several times, improving the processor speed, the amount of random access memory (RAM), hard drive space, and other capabilities. The iMac was an immediate commercial success, selling more than 5 million units in its lifetime and becoming Apple's fastest-selling computer. The iMac G3 eschewed legacy technologies like serial ports and floppy disk drives in favor of CD-ROMs and USB ports.Ĭritical response to the iMac was mixed journalists said the machine would be good for new users but bemoaned the lack of legacy technology, and said the mouse and keyboard were uncomfortable. The company developed new working methods to quickly finish the computer, and created new workflows they used for designing future products. For the iMac G3, Apple's head of design Jony Ive and his team developed a teardrop-shaped, translucent, plastic case that was a radical departure from the look of the company's previous personal computers. ![]() The iMac's all-in-one design is based around a cathode ray tube (CRT) display it was fitted with a G3 processor, components, and connectivity included in a single enclosure. ![]() Jobs reorganized the company and simplified the product line the iMac was designed as Apple's new consumer desktop product, an inexpensive, consumer-oriented computer that would easily connect to the Internet. The first iMac was Apple's first major product release under its CEO and co-founder Steve Jobs, who returned to the financially troubled company in 1996 after eleven years away. The iMac G3, which was originally released as the iMac, is a series of Macintosh personal computers Apple Computer sold from 1998 to 2003. ![]()
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